Hockey Ads From 1932

They’re not going to win the Stanley Cup this year, but the Leafs have been on a bit of a roll lately. Still, no one’s likely to be wondering this time if it’s the cigarettes or if it’s the shoes!

Leafs Ad 1

(In case you can’t read the small print, the cigarette ad reads: Joe Primeau, clean sportsman, staunch centre of the Stanley Cup winners, Toronto Maple Leafs Hockey Team’s famous “kid line,” won this season’s award of the Lady Byng Trophy for “the best type of sportsmanship combined with a high standard of playing ability.” Joe says of Buckingham: “A clean, cool, mellow cigarette. I recommend Buckingham.”

Clancy’s letter says: Dear Sir – We came across, the championship is ours, and your shoes for both hockey and street wear helped though a long, hard season. Kindest regards, Yours truly, Frank King Clancy.)

5 thoughts on “Hockey Ads From 1932

  1. Cigarette celebrity endorsements–I remember them so well. I used to cut out magazine pictures of famous American ballerinas from cigarette ads!

  2. Eric, I’ve got a similar ad that Phil LaBatte, member of the 1936 US Olympic Team, did for Chesterfield. Another era for sure. Great to have you here for the Fall SIHR meeting. Sorry we didn’t have more time to interact and hope to do that in Kingston. Best wishes as always. Roger

  3. Eric,
    The one I recall best was the Bee Hive Corn Syrup one with Wes McKnight and his short programme called “Sportviews” on CFRB.

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