They’re not going to win the Stanley Cup this year, but the Leafs have been on a bit of a roll lately. Still, no one’s likely to be wondering this time if it’s the cigarettes or if it’s the shoes!
(In case you can’t read the small print, the cigarette ad reads: Joe Primeau, clean sportsman, staunch centre of the Stanley Cup winners, Toronto Maple Leafs Hockey Team’s famous “kid line,” won this season’s award of the Lady Byng Trophy for “the best type of sportsmanship combined with a high standard of playing ability.” Joe says of Buckingham: “A clean, cool, mellow cigarette. I recommend Buckingham.”
Clancy’s letter says: Dear Sir – We came across, the championship is ours, and your shoes for both hockey and street wear helped though a long, hard season. Kindest regards, Yours truly, Frank King Clancy.)