The Stanley Cup Final could wrap up tonight with a Penguins win on home ice. Pittsburgh’s three previous Stanley Cup victories (in 1991, 1992 and 2009) all came on the road. In fact, no major pro Pittsburgh sports team has won a championship at home since the Pirates in 1960. So it’s no surprise that scalpers are asking a lot for this game. Highest price I saw last night for a single seat at ice level was nearly $12,000! Who knows if they’ll get it, but they’ll certainly get a lot more that what the scalpers wanted the last time Toronto won the Stanley Cup according to The Globe and Mail on May 3, 1967.
Check out the face value of 1967 Leafs tickets shown in the ads below. Notice in comparing the two that they raised the price a whole dollar across the board for the playoffs! And for those who don’t know, the reds being scalped in the story above were the best seats the house at Maple Leaf Gardens back then.
For comparison, here’s the listed price for tickets in Pittsburgh during the postseason:
According to what I could find online, the median household income in the United States was about $7,200 in 1967. Canada was likely pretty much the same. The most recent data for the U.S. shows about $54,000 as the median income in 2014. Just using some basic math, it seems to me that while income has increased by a multiple of 7, the face value of a top-price Stanley Cup ticket is 77 times more!
So my guess would be there were a lot more working stiffs in 1967 who could afford $7 for a ticket then there are who can afford $544 today. And even $50 on a yearly income of $7,200 would be about half a week’s salary for half of that $100 pair. A half-week’s salary of $12,000 today would net you about $1.2 million per year! I guess there are plenty of people who actually make that kind of money … but I sure don’t!